For you and your organization, it comes down to value and ROI, and Emergenetics delivers because of several key differentiators to other personality and behavioral assessments in the marketplace. •Brain-Based: Many assessment tools are based primarily on psychological factors with some addition of brain-research. Emergenetics is built on over 30 years of brain research and strengthened by the addition of psychological influences and analyses. This
brain-based focus creates a difference in emphasis, relevancy, and applicability.
Gender Specific: Science has proven that male and female brains are different, therefore Emergenetics measures and norms each
gender separately. We continually monitor response rates and update our gender-specific scoring to ensure that results are always accurate.
Contextual View: The Emergenetics profile provides results that illustrate the individual both as a solo entity as well as in context of the general population.
Comprehensive Measurement: Emergenetics is not a“forced-choice” test (which requires a choice between one of two options). The questionnaire uses a Lykert scale, allowing the individual to rank the level of his/her alignment with the question or statement posed, which results in a more complete, comprehensive and nuanced view of preferences.
Expanded Assessment: Emergenetics measures both thinking preferences AND three major behavioral preferences, while Myers Briggs measures only thinking and Disc measures only behaviors. The unique combination of information provides a clearer context for professional development than do other tools. And, with the recognition that every individual possesses all seven Emergenetics Attributes in some form, it adds an extra layer of flexibility without “boxing people in”.
Color Based: Emergenetics uses distinct colors to represent our proprietary thinking and behavioral attributes, which increases
resonance and recollection for end-users. This differs from competitors including Myers Briggs, Disc and Hogan.
Standards for Educational and Psychological Testing
On a statistical level, Emergenetics starts with the highest standards in the business, following the technical test development guidelines published in the Standards for Educational and Psychological Testing. These guidelines are produced through a long-standing collaboration of three associations: American Educational Research Association (AERA), the American Psychological Association (APA) and the National Council on Measurement in Education (NCME), and are developed to “promote the sound and
ethical use of tests and to provide a basis for evaluating the quality of testing practices” (AERA, APA, & NCME, 1999, p.1).
The Standards provides criteria for the “evaluation of tests, testing practices, and the effects of test use” (AERA, APA, & NCME, 1999, p. 2). It is intended to be used by individuals and organizations that develop tests, administer tests, and use test results to make inferences about individuals or groups.
What does that mean for you? It means that you can be confident that Emergenetics was developed on and continues to adhere to extremely high industry standards and that those standards ensure that you receive the most accurate information about yourself
Emergenetics stands up to the test in our scientific formation and in comparison with other tools on the market.