
The essence of coaching is summed up in these words. “Coaching is one of many types of professions with a fundamental aim of helping others function well or better in their lives. However, it is crucial to appreciate the important differences between coaching and counseling, psychotherapy, and advice-giving services. The different schools of thought and subcategories within these other professions each has its own position regarding how directional or non-directional its practitioners’ interactions are with their clients. True coaching takes place at the non-directional end of the spectrum; its purpose being to assist those who are considered well (as opposed to ill) to refine and improve what they do so that they do it even better. True coaches do not give specific advice; but they do teach the skills needed for creative thought and behavior.” (Nobel-Manhattan Coaching Ltd)
Coaching is an opportunity for the client to view the experiences of his or her life and, in a nonjudgmental, trusting and supportive environment, investigate the actions of that experience and gain a deeper understanding of how to hold oneself more accountable by avoiding invalid thoughts and behaviors and making smarter choices for the future.
Coaching is not mental or emotional therapy in and of itself, although some therapeutic elements exist during the coaching process. However, the link between coaching and, for example business consultants, psychotherapists or career counselors, is well documented. Whereas the business consultant and career counselor deliver solutions via targeted guidance and advice, and the psychotherapists delves into the past to resolve emotional issues affecting the present, the role of a life coach is more of support with an emphasis on the present rather than the future or past.
Coaching is not the same as mentoring either, although both share a similar purpose to improve an individual or organization. Although the two are often discussed interchangeably, mentoring involves a more experienced individual with specific industry experience guiding and advising a junior person to help that person achieve success. Coaching, on the other hand, involves a trained coaching specialist who may or may not have specific industry experience but who can support the client with the goal of maximizing his or her potential for success.
The overall goal of coaching is to provide a structured, safe environment within which the coachee can explore goal setting, achievement and ultimately success. The insights and self-awareness gained from working closely with an experienced and knowledgeable coach has a positively impact on all areas of life
at a level of fulfillment and satisfaction previously unachieved.
While the direct benefits of coaching are numerous, the most common benefits include:
· A greater acknowledgement of self
· Improved self-esteem
· A clear vision for the future
· Insights into one’s own strengths and weaknesses
· A life purpose connected to true self-discovery
· Enhanced ability to communicate and solve problems
· Improved personal and business relationships